The Operating System for the Farm
Terra connects the data from power, water, irrigation, labor, weather, crop health into a single operating system you can act on in real time.
The problem
Farminghasn'tchangedintwentyyears. The stakes have.
Margins are thinner, water is metered, and every input a farm uses is now reported to a regulator. The operation still runs on paper records and memory.
Disconnected
A farm's data lives in dozens of disconnected places. Bills, spreadsheets, separate tools that never talk. No one sees the full picture.
Seen, never captured
Every tractor pass sees the whole farm. Almost none of it gets captured. By the time a problem is obvious, the money is already gone.
Regulated at every turn
Groundwater, pesticides, nitrogen, labor, food safety. Each answers to a different agency on a different calendar, and every report is rebuilt by hand from paper records weeks after the work happened.
Andeveryonepays.
of the world's crops are lost to pests and disease every year, more than $220B in revenue gone, straight off the grower's bottom line.
a year in environmental and health damage from pesticide use across the U.S., from contaminated groundwater to public-health costs.
agencies regulate a single California farm. The ag commissioner, the water board, the groundwater agency, Cal/OSHA, and the FDA each run their own reports, deadlines, and fines.
Meet the founders. One minute on what Terra is and why we build it in Fresno.
So,weputeverypieceoffarmdataintoadashboard
Butwhataboutphysicaldata?
Engineered from the lens in.
Built to survive the field.
4K computer vision · all-weather · tractor-mounted.
Case Study 01 · PG&E Demand Charges
Farmers already have the data.Terra turns it into decisions before they cost money.
- 1
Reads what you already have
It pulls in the bills, logs, and spreadsheets a farm already produces.
- 2
Finds the costly mistakes
It catches expensive errors hiding in plain sight, like a single mistimed pump that triggers a full monthly demand charge.
- 3
Acts before the bill hits
It surfaces the move in time to avoid the cost, not after.
Monthly demand charge
One mistimed pump triggers a full month's charge. Terra flags the billing cycle so you avoid it.
Trusted by 185,000 acres.
Inquire
Let's talk.
Whether you farm in the Central Valley, want to partner, or are an investor following the round, we'd love to hear from you.